GROW

Brand Specialists · Walmart & Sam's Club

Where Brands
Come to Grow.

Boutique. Focused. Tenacious. We don't manage hundreds of brands — we live yours. 25+ years winning at the world's largest retail ecosystem.

Get on the Shelf What We Do
35+
Years CPG Experience
25+
Years at Walmart & Sam's
2×
Supplier of the Year — 2019

Who We Are

Boutique
by Design.

C² Retail Partners is a boutique brokerage firm built for speed, focus, and results. We stay intentionally small — so your brand never competes for our attention.

Small

Every client gets undivided focus, every single day. No juggling 200 accounts — we know your business cold.

Focused

We specialize exclusively in Walmart & Sam's Club — the world's largest retail ecosystem. No distractions, no dilution.

Fast

Agile by design. We respond, adapt, and execute with urgency — because shelf space waits for no one.

Leadership

"We know the shelf.
We know the sell."

Charles Alexander
Charles Alexander
Founder & Principal
LinkedIn ↗
"I outwork everyone in the room. That's not ego — that's the job."
2019 Supplier of the Year — Food & Private Brand

Charles Alexander brings 35+ years of CPG experience and more than 25 years calling on Walmart & Sam's Club across Grocery, Frozen, Home Entertainment, and Snacks/Pantry. His MBA was earned in the field — in buyer meetings, at line reviews, and on the floor of Bentonville.

Cross-functional team leadership & strategic selling
Business planning, forecasting & financial management
4P execution — new business onboarding & acquisitions
Branded & private brand program development
Omni-channel strategy & AI-powered market insights
Walmart & Sam's Club Supplier of the Quarter — multiple awards
Heinz Ketchup Executive VPI — 2-year Walmart store-level merchandising event

What We Do

Full-Service
Representation.

01
Brand Brokerage

Full-service representation to Walmart & Sam's Club buyers. We are your voice in the room and your seat at the table.

02
Business Planning

Annual plans, forecasting, category reviews and financial modeling tailored to retail requirements.

03
4P Strategy & Execution

Product, Price, Promotion and Placement — aligned to what actually moves the needle at shelf.

04
New Item Sell-In

From concept to shelf — we navigate the listing process, line reviews, and buyer presentations.

05
Private Brand Development

Deep experience building and scaling private label programs across multiple categories.

06
Omni-Channel & Digital

Walmart.com, Sam's Club online and the growing digital shelf — we know how to win there too.

Our Approach

+1% Every Day.

01
Listen First

We immerse in your brand — your goals, your gaps, your competitive position. No assumptions.

02
Craft the Strategy

Bespoke plans built for Walmart & Sam's — not a template copied from another client.

03
Build Relationships

We connect your brand to the right buyers through trust built over 25+ years.

04
Execute at Speed

No waiting. No layers. We move because shelf space won't wait.

05
Measure & Iterate

Weekly scoreboards, real-time feedback, constant optimization. That's the C² Advantage.

Get Started

Let's Get Your Brand on the Shelf.

Driven. Focused. Tenacious. — That's the C² Advantage.

Phone 479.659.2012
Email Charles.Alexander@c2retailpartners.com
Website c2retailpartners.com
Founder Charles Alexander